Stop charging GHc20k to promote Ghana music

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Sista Afia has lamented over the exorbitant fee some Tiktok influencers charge when asked to promote their mainland songs on their pages.

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According to Sista Afia, most of these TikTok influencers dance freely to Nigerian songs while following trends but will end up charging a Ghanaian artiste a huge amount of money to promote their songs.

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It’s really sad. Fine, you need to earn from your efforts but I have observed something on that side. They don’t promote our own as much as the Nigerians. It baffles me,” she said.

“Anytime I see a dance thing, it’s normally a Nigerian tune. Fine, maybe the Nigerian tune is the one that is widespread so maybe they [local influencers] use it to gather likes and views [to their channels] but we can start from there,” she added.

Sharing her personal experience in an interview with Nana Romeo on Accra FM, Sista Afia said;

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“GHS20,000 for just TikTok and those things and then you go to the person’s page and you’d be like: ‘GHS20,000, I can give it to you but I don’t see any profit coming out of it‘.”

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Right now, everyone is charging for their service which is fine but when you’re promoting, promote ours [Ghanaians] more because right now if you go look at the dance challenges, most of them are doing Nigerian music. They don’t do our own and when you engage them, they’ll charge you a huge amount of money,” she bemoaned.


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